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Quick Hits

Quick Hits are short, data-backed reads that break down signals shaping sports today.

That includes fan behavior, league and team operations, media, technology, data, and the business of sports.

Each Quick Hit is designed to be read in under a minute and to leave the reader a little more aware of what is unfolding across the sports ecosystem. Not looking to make predictions or post hot takes, just signals that are worth paying attention to.
We invite fans, teams, leagues, and industry leaders to share perspectives as these patterns continue to take shape.

Fans Are Evaluating the Entire Game Day Journey

Attendance decisions extend beyond the game itself.

sports Fans and fan engagement

Rivalries Hold Attention Longer Than Star Power

Context outperforms celebrity.

Rival Sports teams and games

Digital Convenience Is Influencing Live Attendance

Ease of access is shaping who shows up.

mobile ticketing digital experience for sports events
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